The Raven Brief™ · 8 June 2026

The Great Commitment Gap

Why organisations struggle to win commitment, and why employees struggle to give it.

Crows & Ravens Insights: The Great Commitment Gap

People turn up, the work gets done, and yet the ownership and the discretionary effort are missing. That gap has a name, and it is widening.

This issue separates engagement from commitment, shows why most retention strategies build the wrong kind, and sets out what actually moves it, with global engagement at its lowest since 2020.

Inside this issue
  • The three kinds of commitment, and the only one that produces genuine ownership (Meyer and Allen).
  • Why engagement surveys keep reassuring you while the real bond quietly thins out.
  • Nine practical moves, split between what the organisation owns and what the individual owns.
The Raven Brief™

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